(Last Updated On: January 29, 2020)

The Tokyo-based firm will be the official provider of headsets and microphones for Team Atlantis, the most active European organization supporting players for the online game Fortnite.

Audio Technica is named the official supplier of headsets and microphones for Lithuania-based Team Atlantis. The partnership marks as the Japanese firm's second deal in the e-sports industry. (From The Verge)
Audio Technica is named the official supplier of headsets and microphones for Lithuania-based Team Atlantis. The partnership marks as the Japanese firm’s second deal in the e-sports industry. (From The Verge)

Audio Technica has clinched a deal to be the official headphones and microphones provider of European e-sports lifestyle brand Team Atlantis, hinting at the audio device manufacturer’s expansion into the e-sports industry.

Under the agreement, Audio Technica will be running exclusive discounts and giveaways to enable Team-Atlantis-backed players to enjoy “the same equipment as their favorite players,” according to Rebecca Ward, Brand Marketing Manager for Audio-Technica, who expressed excitement in working with “one of the best teams in Europe.”

She added:

”We’ve installed over 50 years of Japanese audio expertise into our gaming headsets and streaming microphones and we are working closely with Team Atlantis to ensure our equipment helps heighten their game.”

How Team Atlantis can Leverage Audio Technica Products

Based in Vilnius, Lithuania, Team Atlantis is founded in 2018 and has emerged to be a top-performer in the lineup of Fortnite, an online video game developed by Epic Games and released in 2017.

The logo of Vilnius-based Team Atlantis. One of Europe's top e-sports brands focused on the online game Fortnite, Team Atlantis expects its deal with Audio Technica to give players the leverage they need with the audio maker's high-end audio equipment, while also treating fans to a new range of high quality products. (From Team Atlantis' LinkedIn profile)
The logo of Vilnius-based Team Atlantis. One of Europe’s top e-sports brands focused on the online game Fortnite, Team Atlantis expects its deal with Audio Technica to give players the leverage they need with the audio maker’s high-end audio equipment, while also treating fans to a new range of high-quality products. (From Team Atlantis’ LinkedIn profile)

James Mockler, Partnership Manager of Team Atlantis, sees the partnership with Audio Technica as mutually beneficial for both firms. He said:

“It warms our hearts that we are able to help Audio-Technica create an effective presence in this dynamic scene, provide our players with high-end audio equipment and enlighten our fans to a new range of high-quality products. With our shared vision and similar values, we are eager to accomplish great things together in 2020.”

Is Audio Technica Positioning Itself in the E-Sports Market?

Audio Technica’s partnership with Team Atlantis is not the former’s first time it tapped the e-sports market.

In 2018, the Japanese firm was named exclusive audio device supplier for all gaming and broadcasting of the e-sports program at The University of Akron.

In addition to its support for equipment, the company contributed $2,500 in scholarships for varsity team members and another $2,500 in scholarships for student audio-engineers to support UA as it launches its esports program.

Time can only tell whether Audio Technica will further its reach in e-sports.