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Jabra Firms Up Hold in Australian Market

Jabra has given Mia Distribution Master Distributor status in its new deal.
Jabra has given Mia Distribution Master Distributor status in its new deal.

With the new deal, Jabra’s exclusive distributor in Australia will enjoy access to all Jabra resellers and the complete portfolio of contact centre and UC products.

Jabra has given Mia Distribution Master Distributor status in its new deal.
Jabra has given Mia Distribution Master Distributor status in its new deal.

Jabra has upgraded its three-year partnership with Mia Distribution in a bid to support the increased demand of soft phones and headsets in the local market.

David Piggott, managing director ANZ at Jabra, says Mia’s dramatic growth in the Australian market has supported Jabra’s positioning into a market leader in Unified Communication (UC) headset sales in the Australian market.

“Mia’s investment and success in cloud platforms for both UC and contact centre represents a true opportunity for partners to capitalise on this major market transition,” Piggott says. “Jabra are very excited to further strengthen an already successful relationship with Mia Distribution.”

In December last year, Jabra launched its revamped One Partner Program in Australia and New Zealand. The program includes improved incentives for solution providers that show the most commitment and profitability, while embracing the Jabra Enterprise portfolio.

Jabra, part of the GN Group, employs more than 5,500 people in 100 countries.

Jabra’s Premium Line Supports Mia’s Push in NZ

Mia Distribution Expects its enhanced partnership with Jabra to further its expansion in ANZ. (From WeFunder)
Mia Distribution Expects its enhanced partnership with Jabra to further its expansion in ANZ. (From WeFunder)

Through this partnership, Mia Distribution says it is looking to capitalise on Jabra’s premium range of commercial and enterprise headsets, and wireless speakers including the latest PanaCast Panoramic-4K plug-and-play video solution.

Brad Milne, managing director, Mia Distribution, said:

“Jabra has grown incredibly well locally, and the team looks forward to assisting Jabra with increasing their market share and delivering education through certifications and training on all their products.”
“Having a global leader in headsets such as Jabra as part of our product portfolio will ensure we can offer the best solutions for our partners and continue our aggressive push in the ANZ market.”

He added:

“We believe our channel are primed to see the benefits of Jabra solutions as the needs of the workforce and the growth of UC becomes more apparent.”

Miia Distribution is one of Australia’s leading specialist in voice modernization changes. The firm has adopted an end to end UC solutions that enhance its channels UC&C go to market offerings.

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