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Audeze CEO Claims Brands Copying Each Other Is “How Innovation Progresses”

Audeze’s Sankar Thiagasamudram shares why copying isn't always a bad thing.
Audeze’s Sankar Thiagasamudram shares why copying isn’t always a bad thing.

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Sharing is caring even in the audio industry.

It’s no secret that the headphone industry is full of fierce competition. So, you may think that each brand is guarding every little secret with all its might.

But Audeze CEO Sankar Thiagasamudram has a different view.

He believes that a bit of mutual “inspiration” between brands isn’t just inevitable. It actually helps push the industry forward. That is, as long as it still respects intellectual property limits.

Audeze CEO’s Stance on Imitation and Innovation

Sankar Thiagasamudram being interviewed for Android Headlines. (From: Android Headlines/YouTube)
Sankar Thiagasamudram being interviewed for Android Headlines. (From: Android Headlines/YouTube)

In a recent interview, Thiagasamudram didn’t hold back about the reality of headphone brands ‘taking inspiration’ from others.

“Even when people, other companies copy or, like, take inspiration from us, as long as it’s not a patent and copy of something that we have really worked hard on, we are okay with it because I think that’s how innovation progresses,” he stated.

In fact, Thiagasamudram admitted that Audeze has borrowed ideas from other companies themselves.

For example, he openly shared that some of their earlier designs drew inspiration from Sennheiser. And, he even shared this fact with former Sennheiser executive Axel Grell.

“In the beginning days, we actually tried to model some of our things based on what Sennheiser did.” he explained..

“(So) the design cues and stuff will be similar to Sennheiser. And I’ve talked to Axel Grell about this and even joked about these things with him.”

This kind of honesty makes you wonder where the line between inspiration and imitation really lies in the tech world. But Thiagasamudram argues that it’s all good for the industry, as long as you’re not stepping on patented toes.

And, it’s not just Audeze borrowing ideas. The Audeze CEO reveals that it’s very much a two-way street

“We also many times work with other companies to help them make prototypes because we started off this way. We make prototype headphones for other companies too, sometimes.” he said.

The company has also teamed up with other brands, such as Nagra and HyperX, on some projects. These collaborations often lead to sharing of tech and design ideas, making it harder to say who came up with what in the progress game.

Going further, Audeze actually gives away their head-tracking SDK for free.

“The development platform for Maxwell, we give the source code away for the head tracking for free for any developer. We don’t even charge for it because there are some people using it for things that we never envisioned.” he shared.

This open-door policy has led to some wild applications of their tech—like using it to study the Earth’s magnetic field.

Audeze Maxwell headphones. (From: Amazon)
Audeze Maxwell headphones. (From: Amazon)

Industry Practices

Let’s be honest: the headphone industry, like most tech areas, has a long history of companies “borrowing” ideas from each other.

This isn’t just about audio gear. Big names like Spotify, Instagram, and even Apple with its famous iPod have all done well by taking existing ideas and making them better.

Mark Levinson, another big name in audio, has once also pointed out how common shared tech is in the field.

“If you think about it, every company today doesn’t matter who they are, where they are, the price of their products, how heavy, where large they are, what they cost, everyone is using pretty much the same technology,” Levinson stated.

This lines up with research suggesting that a bit of imitation can actually spark innovation and create new markets.

It’s all about “recombination“—taking existing bits and pieces and mashing them up in new ways. And, that’s often the secret sauce of technological breakthroughs.

Ethical Considerations

Audeze logo
Audeze logo

While Thiagasamudram and others might see this as driving progress, it does raise some tricky questions about ownership and fair play.

Take reverse engineering, for instance. Its legality can be a bit of a gray area, depending on where you are and what exactly you’re doing.

Generally speaking, it’s kosher to study a product you’ve legally purchased. But things get dicey when you start treading on trade secrets, copyrights, or patents. That’s why companies often slap on those lengthy End User License Agreements (EULAs) and Non-Disclosure Agreements (NDAs)—to keep their secrets, well, secret.

The ethics of product design imitation is also a hot topic.

Some may say it drives progress by letting companies build on and improve existing ideas. Others may say it holds back creativity and gives an unfair edge to those who just copy successful products.

But, Thiagasamudram’s stance appears to fall somewhere in the middle. He advocates a form of “creative imitation” that makes existing designs better without directly copying patented tech.

This approach, he suggests, is key to pushing the limits of what’s possible in headphone design and audio tech.

However, the real challenge is finding the right balance between creative copying and respecting ownership rights.

While reverse engineering can be useful for testing, research, and new ideas, it needs to be done ethically and legally. The goal should be to use existing knowledge to spark new ideas, not as a shortcut to market without adding anything new.

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