The likes-to-view ratio on his videos is allegedly highly unlikely (unless he’s botting).
In a recent Reddit post, allegations emerged against Lachlan Fennen of Passion for Sound, accusing him of potentially manipulating like counts on videos promoting expensive cables. It raises concerns over the integrity of content creation and product endorsement.
Questionable Likes-to-Views Ratio
Redditor u/x7xfallen pointed out a discrepancy in the like-to-view ratio of Passion for Sound’s video reviewing Effect Audio’s CODE 24 and CODE 24C cables, noting how it had ‘’700 more likes than views.’’
This wasn’t the first time it happened. Two months before, the OP noticed the same pattern in a different review video by Passion for Sound, featuring the Cadmus 8W cable from the same company.
Speculation grew about the possibility of artificial engagement, suggesting that either Fennen or the cable company involved might be buying likes to ‘’game the algorithm’’ or ‘’impress his sponsor.’’
Cynicism and Caution From Redditors
The situation poses questions about content creators’ transparency and responsibility toward their viewers, especially when promoting high-priced products. Reviewers are responsible for upholding their credibility, as any actions perceived as manipulative can tarnish their trustworthiness.
Many Reddit users agreed that Fennen’s legitimacy as a reviewer is questionable.
Users like u/thedebatingbookworm shared personal anecdotes.
However, some commenters suggested that the unusual numbers might be a mistake by YouTube:
Others pointed fingers at the company, Effect Audio instead.
Many feel that it’s a significant breach of trust between Fennen and his audience should these allegations prove true. The expectation is that creators should address such concerns transparently by clarifying the situation or taking corrective action.
YouTube Metrics and Passion for Sound’s Response
The OP posted two additional updates on Passion of Sound’s view count status.
However, after checking again the following day, he noticed that the likes once again outnumbered the views.
YouTube says views and likes can change as it checks them to prevent fraud. This process temporarily misaligns engagement metrics as it distinguishes genuine views from bots. Such discrepancies are normal, reflecting YouTube’s commitment to ensuring authentic engagement on videos.
Passion for Sound has since clarified that neither he nor Effect Audio tried to fake engagement on the videos.